Arabic - pronounced K H A Y R
goodness, good intentions, blessings
A love story, told by perfume.
Our scents are an ode to the human experience and fragrance's effects on our emotions, moods, memories, and character development. Kheir was created with the fascination of the ability of fragrance to invoke memories - memories of feeling good, being in love, accomplishments, and excitement. With what scents make us feel, there is kheir. Each scent we've created is well-intentioned to invoke memories, emotions, desire, and confidence.
Founder and Creative Director
Siham Cyrine
Starting as a passion project, Kheir Fragrance House was founded by Lebanese American Siham Cyrine in 2024. The idea was formed when Siham spent many months in Dubai, a city known for luxurious scents and splendour. Siham's hobby of collecting perfumes began to expand until she formed the idea to create scents she's craved, but never smelled before.
To some, perfume may only be the simple expression of scent, but to Siham and many others, perfume is the expression of memory. Each arc of Siham's life can be brought to life again by smelling the perfume she wore at the time, revisiting the cologne of a lover, or catching a whiff of spices in a dish that was commonly served in one of the many countries Siham has traveled to. With each memory, each experience in life, and each journey traveled, there is kheir.
Blending the EAST with the west
Each bottle is a journey of the senses.
Founder and creative director Siham Cyrine found it natural to invoke her own identity within the essence of Kheir. Each perfume is meant to awaken a journey of the senses- inspired by Siham's own journey with her identity.
"Being Lebanese American, I often found myself torn between two identities. I never felt like I fully belonged in one or the other. I was often frustrated at feeling 'too Arab' in California, yet 'too American' in Lebanon. It wasn't until I was able to find the beauty in my blend that constantly made me stand out, rather than the need to belong, that I was able to finally blossom as a person. With each juice in every bottle, I hope to create the perfect blend between iconic Middle Eastern traditions in perfumery, and the trends of the West. You can feel the pulls between the cultures with every sniff."
The perfume capital of the world
Our fragrance oils are mass-produced in the perfume capital of the world Grasse, France. Grasse respectfully has heralded the perfume industry since the 18th century. After precise formulation, our perfume oil distributor carefully crafts a mass-production of our exclusive juices for us to fill our bottles.
A City of Luxury and Splendor
Siham founded the idea for Kheir Fragrance House while living in Dubai, UAE. The city's wondrous innovation, grand luxuries, and mysterious scents inspired Siham to embark on her own journey of dreams. Our perfumes are formulated in a scent lab in Dubai, and the bottles and boxes are produced in Sharjah.