Arabic - pronounced K H A Y R
goodness, good intentions, blessings
Created by one woman.
Inspired by many lifetimes.
Because fragrance and our tastes in them are essentially an act of devotion:
Devotion to memory, identity, and to the stories that shape us.
Founder and Creative Director
Siham Cyrine
"I founded Kheir not as a business, but as a deeply personal journey. As a woman of Lebanese heritage raised between cultures, and a person who's lived in many different countries and places, I’ve always carried fragments of places, people, and moments inside of me. They’re invisible to the outside world, but to me, they’re unforgettable.
I've found that scent was the only thing that made them real again.
Through this emotion, perfume and scent became my language– a way to hold onto the past while creating something entirely new. You carry memories with smell while making room for reinvention. It’s a continuous love story– one that lingers, evolves, and always finds its way back to you.
Kheir is a love letter to where I come from and what has defined me. A love letter to warm kitchens filled with rose water and orange blossom syrup, to the stillness of prayer-scented nights and their aged rugs, to the bold, unfiltered elegance of our women and strength of our men. It's a translation of feeling into fragrance. Every scent is genderless, intentional, and deeply layered yet rooted– designed to linger like a memory you didn’t know you missed. Or maybe long to know.
Kheir (خير) means “goodness” in Arabic. This is a word often used in casual conversation to ground us and bless us. I hope our fragrances carry that same blessing: grounding you, moving you, reminding you of who you are, or who you could be.
Welcome to my story. I hope you find yourself in it, too."
-- Siham Cyrine
Blending the EAST with the west
Each bottle is a journey of the senses.
Founder and creative director Siham Cyrine found it natural to invoke her own identity within the essence of Kheir. Each perfume is meant to awaken a journey of the senses- inspired by Siham's own journey with her identity.
"Being Lebanese American, I often found myself torn between two identities. I never felt like I fully belonged in one or the other. I was often frustrated at feeling 'too Arab' in America, yet 'too American' in Lebanon. It wasn't until I was able to find the beauty in my blend that constantly made me stand out, rather than the need to belong, that I was able to finally blossom as a person. With each juice in every bottle, I hope to create the perfect blend between historic Middle Eastern traditions in perfumery, and the innovative trends of the West. You can feel the pulls between the cultures with every sniff."
The perfume capital of the world
Our fragrance oils are mass-produced in the perfume capital of the world Grasse, France. Grasse respectfully has heralded the perfume industry since the 18th century. After precise formulation, our perfume oil distributor carefully crafts a mass-production of our exclusive juices for us to fill our bottles.
A City of Luxury and Splendor
Siham founded the idea for Kheir Fragrance House while living in Dubai, UAE. The city's wondrous innovation, grand luxuries, and mysterious scents inspired Siham to embark on her own journey of dreams. Our perfumes are formulated in a scent lab in Dubai, and the bottles and boxes are produced in Sharjah.